W7 Imagination is the Secret

Riddles are most appealing when unsolved, the success of any mystery is what puzzles our mind and makes us imagine crazy things. So it is easy to understand that anything with, "special sauce", "secret ingredient", and "vault family recipe," would draw in attention from hungry patrons. This thought of secrets holding power starts at such a young age; for example, Sponge Bob Square Pants provides children with Mr.Crabs keeping the Crabby Patty Secret Formula locked away in a safe, while Plankton is constantly attempting to steal it for his own restaurant.
My family has many "secrets" in their recipes. I find the largest one is my father's BBQ sauce, that is one recipe that remains tightly sealed in his mind. Although, I'm slowly learning the secrets to some of our families most satisfying treats. I think the appeal to these delicious secret treats is in the mind. It's a guessing game that we love to try and defeat. For many families I think a sense of pride is taken in their secret which makes those salivary glads whirl off into a tizzy of excitement.
As for brand names such as, Bush's Baked Beans, Dr. Pepper's 23 flavors, and  KFC's 11 herbs and spices they use their "secrets" in order to sell more product. It is not the secret that is appealing it is the meaning of the secret because honestly, in this day and age anything can be dissected and determined. Therefore, it is the notion that when the eater is enjoying that tall glass of Dr. Pepper and eating their KFC that they are apart of something bigger. It is as if they have joined in with this big secret that is so enticing to the public.
And in this respect it is similar when a family is eating. When I'm enjoying the delicious sweet and tangy BBQ sauce that my Dad has created I feel like I'm in on the secret. All in all, the "secret ingredients" are a seductive mind game that entices people to eat such foods to join in on the mystery.